There are many different kinds of SEO companies out there in St. Louis, Missouri. The majority of these businesses target their work on search engine optimization alone. On the other hand, there are businesses in Saint Louis that utilize SEO, Google PPC, social media, and website design and development services. Throughout this article, I will refer to my case study, The Clix Group. The Clix Group is a St. Louis SEO company that provides a myriad of different kinds of services that I will briefly explain below.
To expound, white hat SEO is the practice in which a firm provides their clients with ethical solutions towards improving ground in regards to search engine rankings. White hat SEO is defined as providing your client with accepted SEO strategies that will not abuse or manipulate search engine rankings. All white hat techniques are created with a human audience in mind. White hat SEO is unlike the opposing view of SEO (black hat SEO) because black hat SEO focuses on rankings only. Black hat means that SEO firms are likely willing to throw caution to the wind by placing backlinks on websites that are less than reputable, or they will doop search engines by creating short-term solutions to problems that will become even more long-term after Google realizes that these SEO businesses are abiding by the worst practices SEO model.
Social media integration and management is another specialty service provided by The Clix Group in St. Louis, Missouri. This service is meant for companies who want to create and initiate their brand name across various popular or niche' social networks like LinkedIn, Facebook and Twitter. Although this is a rather new approach to online marketing, it is evolving quickly and in many instances both social media and SEO are becoming one. It would not be out of the question to see these two strategies completely mold together in the upcoming years..
Google Adwords and SEO usually go hand-in-hand. However, Google Adwords is different in regards to SEO because it is short-term oriented rather than long-term. If you are willing to pay Google money, they are willing to place your business listing on the top spots of their search engine. If you aren't willing to pay then you will find that your ads will be subjected to your site's quality, relevance and overall message. This service is growing in demand and The Clix Group works hard to provide the most value for their expert Adwords services.
Finally, the most important part of any SEO campaign is a website. The Clix Group is a St. Louis SEO company that believes a site with relevant and informational content will supply their visitors with the most value. SEO can be hurt by poor website organization. This is why this aspect is so important when it comes to long-term success.
SEO is truly an art. There are a lot of companies out there who make a quick dollar doing damaging things to their clients. However, this St. Louis SEO Company truly goes above and beyond by offering valued services that will only become more and more important as time goes by.